My Story
“There is nothing more satisfying and fulfilling than living the right life and doing the right work or business – for you. Why? Because when you do that, you build a new world, for yourself and your children. THAT is what Living Your Uniqueness is all about.”
Veronica Lim specialises in helping individuals in business live their fullest and most satisfying life by helping them get to know themselves and live their uniqueness.
She is a fully trained coach, with many qualifications to her name, from Meta-Coaching and NLP. Before she changed her career in 1999, she was a qualified chartered accountant with an MBA, who worked in investment banking as the Head of Regulatory and Financial Accounting. As an Executive Coach, she worked with senior managers in organisations and was a speaker at a wide range of conferences.
Despite her early financial success as an Executive Coach, she still felt as if she was living on the sidelines and not fully in the flow of life… until she finally discovered (and accepted) her own passion, purpose and design. Because she knows the pain of not knowing herself and living her own uniqueness, she now helps others to discover and live that truth for themselves.
A Message From Veronica
Hello and Welcome!
There is one thing I know for sure. YOU are brilliantly unique, even though you might not know it yet. I know because I’ve been there. And to know oneself, to know your own gifts and talents, and to BE your true self and so live your passion and purpose, there is nothing more satisfying.
For too many years, more than I care to count, I didn’t know my own passion and purpose. People told me what they saw as my gifts, my innate talent and uniqueness, but it would wash over me like water off a duck’s back. I simply could not see it or feel it. The interesting thing is, I did live my purpose – to a greater degree than not – unknowingly, when I worked in investment banking. But when I left, I lost it…because now, I had to create a business and an income.
Perhaps, at some level, I was to afraid…though of what I didn’t know. All I knew was that I couldn’t relate. I’d been a hard-line chartered accountant and had worked in the investment banking industry. So I followed my head – that was what I was well trained to do after all – and the only way I knew how to be.
I tried the best solutions I could think of. I made decisions from my mind, only to find that my mind would change its mind again and again, over and over. It always never felt quite right. Others seemed to be doing OK, what the hell was wrong with me? All the time, my passion and purpose continued to elude me, and the more it eluded me, the more I did my best to try and convince myself that I was doing OK. I felt like a fraud. I was a fraud. Would I get found out?
The irony was that every other part of my life was wonderful. There was nothing I would change. But my passion and purpose in terms of my “work”. That was different. And it hurt.
The longer it went on for, the more frustrated, angry and, yes, even bitter, I felt. I put on weight that wouldn’t shift. My income went in the opposite direction.
Eventually I decided to let it all go. I let go of the clients I was working with, I let go of my mailing list and gave up my coaching business…to try another tack, which didn’t make my heart sing. I didn’t know then, that my mind is always thinking about this or that, and when “this” doesn’t work, it gives me “that”… not because it’s the correct thing for me, but because it’s simply always thinking about this or that. No wonder I’d suffered from the “bright shiny object syndrome” – you know, the next idea is the best idea, and “this time, maybe THIS will work.”
Finally, back against the wall, with no income stream and no more credit, and many tears later, I admitted that it just wasn’t working. I stopped pretending to myself and I “gave in”. I surrendered. I realised that I didn’t know the answers. As I walked along the beach front, on my way to meeting a friend for lunch, I said out loud, to…whoever it was who appeared to be in charge of the strings, “Tell me! Just TELL ME what my purpose is and I’ll do it!”
The answer came over lunch when I asked my friend if she’d ever heard of Human Design. I’d come across it 7 years earlier and this time, it invited me to study it, to master it and to share it. In less than a week, I was clear. My life purpose is being the “passionate creative healer in the spotlight”, but more than that, I also discovered exactly how to live – how to make decisions, how to be – so I could move from the sidelines to the full flow.
The clues had been there all along. When I was presenting my radio show, as an example, I had a segment in it called, “Expression Matters”. Every story in Expression Matters was about people expressing and living their soul’s passion and purpose. My best clients had worked with me on their passion and purpose – like Julia who left marketing in Shell to become a Cordon Bleu chef. And when I was a Head of Regulatory & Financial Accounting, people from other teams always came to see me, because I would inspire them to be their best…but I didn’t know it then.
While I’m not keen on being called a “healer”, I get what it means to heal. To heal is to take away the pain of not knowing.
Most people don’t know. And for those who are ready to know, I am here to help.
I’m here to help you take away the pain of not knowing and to discover Your Passion, Your Purpose, Your Design… so you can leave behind the frustration, have the clarity, the support and the courage to unleash your own uniqueness and brilliance, and be fully satisfied.
Here’s to YOU Living Your Uniqueness!

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