What Are You Missing In Your Business?

We’re well and truly into the final month of 2009. What you do this month in your business will build a foundation for 2010. What kind of foundation will you build?

As we go through our days and about our business, we often to things without too much thought. We often do things and respond (or react) through habit. Even what we think is mostly habitual thought. And when we operate simply from habit, we miss things – not just in our business but also in our life.

I thought I’d share this story with you because it clearly shows how we miss things. You may well have come across this story before, and even if you have, I think it’s a good reminder, especially as we close out the year and begin a new one. Why? Because it’s prime time to lay the foundation for next year.

Here it is.

Washington, DC Metro Station, on a cold January morning in 2007. The man with a violin played six Bach pieces for about 45 minutes. During that time approx. 2 thousand people went through the station, most of them on their way to work. After 3 minutes a middle aged man noticed there was a musician playing. He slowed his pace and stopped for a few seconds and then hurried to meet his schedule.

4 minutes later: the violinist received his first dollar: a woman threw the money in the hat and, without stopping, continued to walk.

6 minutes: A young man leaned against the wall to listen to him, then looked at his watch and started to walk again.

10 minutes: A 3-year old boy stopped but his mother tugged him along hurriedly. The kid stopped to look at the violinist again, but the mother pushed hard and the child continued to walk, turning his head all the time. This action was repeated by several other children. Every parent, without exception, forced their children to move on quickly.

45 minutes: The musician played continuously. Only 6 people stopped and listened for a short while. About 20 gave money but continued to walk at their normal pace. The man collected a total of $32.

1 hour: He finished playing and silence took over. No one noticed. No one applauded, nor was there any recognition.

No one knew this, but the violinist was Joshua Bell, one of the greatest musicians in the world. He played one of the most intricate pieces ever written, with a violin worth $3.5 million dollars. Two days before Joshua Bell sold out a theater in Boston where the seats averaged $100.

This is a true story. Joshua Bell playing incognito in the metro station was organized by the Washington Post as part of a social experiment about perception, taste and people’s priorities . The questions raised: in a common place environment at an inappropriate hour, do we perceive beauty? Do we stop to appreciate it? Do we recognize talent in an unexpected context?

One possible conclusion reached from this experiment could be this: If we do not have a moment to stop and listen to one of the best musicians in the world, playing some of the finest music ever written, with one of the most beautiful instruments ever made…. How many other things are we missing?

So… take a step back, breathe, and as you head into what may be the busiest time of the year for you, both business-wise and personally, take time to notice and appreciate the things that you might otherwise have missed.

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